300 Gifts Sold Out in 3 Days: The Power of UNIQLO, refined., and PHINƠI

From March 27 to 29, 2026, the grand opening of UNIQLO’s 31st store at Hanoi Centre witnessed record-breaking queues.

To celebrate this special milestone, PHINƠI and refined. were honored to partner with UNIQLO, bringing a unique, culture-infused gifting experience to the first 100 customers each day.

In just three days, all 300 PHINƠI Mini Flower Cups—exclusively designed for UNIQLO—and 300 signature craft drinks from refined. were completely snapped up.

A Distinctive Taste Journey by refined.

The trio of specialty drinks from refined. offered a wonderful palate experience, including:

• Hoa Tran: An intriguing twist on cold-brew "Nhan Tran" herbal tea, crafted with a signature refined. touch.

• Matcha Latte: A premium version using 100% pure Japanese Matcha for a smooth, delicate flavor.

• Van Mieu: The "New-style Iced Milk Coffee"—a signature highlight that has defined refined. since its early days at the Van Mieu location.

The Mini Flower Cup: A Unique Highlight at UNIQLO Hanoi Centre

The exclusive highlight reserved for customers at UNIQLO Hanoi Centre was the Flower Tasting Cup—the world’s first flower-shaped tasting cup created by PHINƠI.

For this event, PHINƠI exclusively designed two versions in UNIQLO’s signature red and white, featuring the brand’s iconic logo. More than just a cup, this is a unique piece of local craftsmanship. It serves as UNIQLO’s message of always listening and staying deeply connected to the daily lives of Vietnamese customers.

This charming tasting cup features a double-wall heat-resistant design and a convenient lanyard. It’s the perfect "hands-free" companion for sharing drinks when there are many flavors to explore, or for reusing at future fairs and workshops.

The Impact of Synergy

The harmonious blend of unique design and refined flavors delivered a truly satisfying experience for every guest.

According to a UNIQLO representative, the event created a "viral" effect with footfall far exceeding expectations, becoming a vibrant highlight of the grand opening.

PHINƠI & refined. would like to express our sincere gratitude to UNIQLO for trusting us to help spread local values during this meaningful milestone.